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Research papers

Promotion and the retailer

ESOMAR has asked me to make some comments on "Promotion and the Retailer". In short I was to face you as a retailer and present you with some personal experiences and comments on the subject of promotions. So far so good. When I read the papers...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: K. J. L. Alberdingk Thijm
June 1, 1976
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Citation

Alberdingk Thijm, K. J. (1976a, June 01). Promotion and the retailer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/promotion-and-the-retailer


Research papers

Fashion merchandising

This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Martin D. Callender
December 4, 1974
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Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fashion-merchandising-


Research papers

Management information system for the retail menswear industry

It is only comparatively recently that U.K. menswear retailers have begun to implement modern management techniques and information systems. However, those systems that do exist lack any foundation in an understanding of the market processes...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Gordon S.C. Wills, David F. Midgley
December 4, 1974
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Citation

Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry


Research papers

The marketing mix of retailing firms and its strategic and research problems

In order to know the real mechanics of distributive structures, and particularly of their evolution, it is first necessary to identify and analyse the functions they have to fulfil and the way in which they are (or are not) fulfilled. Every retailing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Giancarlo Ravazzi
April 1, 1974
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Citation

Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-mix-of-retailing-firms-and-its-strategic-and-research-problems


Research papers

The use of management information in media advertising

The paper sets out to examine the function of advertising for a retail organisation; the need to select the correct target audience at whom to direct it; the criteria for media selection; the creative approach and the subsequent measurement of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Hawthorne
April 1, 1974
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Citation

Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising


Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974
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Citation

Kracmar, J. Z. (1974a, April 01). Computerized cash registers for chain retail stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computerized-cash-registers-for-chain-retail-stores


Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974
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Citation

Mark and Norton (1974a, April 01). Real estate and retail expansion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/real-estate-and-retail-expansion


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

Marketing information and simulation systems for a French retailers chain

The System discussed in this paper was designed to provide the Management of NICOL, a French Chain-Stores Retailer, with a new aid in the analysis, evaluation and planning of marketing activities. The specific object of the project was the design of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Alexandre Thabor
April 1, 1974
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Citation

Thabor, A. (1974a, April 01). Marketing information and simulation systems for a French retailers chain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-information-and-simulation-systems-for-a-french-retailers-chain